Aja Cousin is the Founder and Brand Strategist of Vault 29 Social Media Agency. She brings a multidisciplinary background spanning music business, sports and entertainment media, journalism, communications and business strategy, giving Vault 29 a unique, credibility-first approach to social media.

Aja began her career working at the intersection of creative industries and strategic communications, managing artists, supporting media production and building brand narratives across music, sports and entertainment spaces. Her academic and professional foundation in journalism and communications informs Vault 29’s emphasis on clarity, accuracy and ethical storytelling—particularly important for professionals and organizations whose reputations matter.

With experience supporting founders, real estate professionals, nonprofits and service-based organizations, Aja specializes in brand positioning, content strategy and campaign development for B2B audiences. She understands how to translate complex services and expertise into accessible, trustworthy content that resonates with niche audiences.

As Founder, Aja oversees brand strategy, client direction and creative execution across all Vault 29 accounts, ensuring every project aligns with professional standards, platform best practices and measurable business goals.